The UK’s leading provider of Employment Market Intelligence, Innovantage (www.innovantage.co.uk) announce strategic content distribution partnership with Site Advisor Ltd an online recruitment publisher who’s properties include JobSiteAdisor (www.jobsiteadvisor.com), CareerSiteAdvisor (www.careersiteadvisor.com) and two weekly newsletters Recruitment Media Monday and The Buzz (distributed to 23,000 HR, Recruiting, Job Board and Advertising Agency professionals).

The agreement will see Innovantge provide exclusive monthly market intelligence on the UK Online Recruitment Market distributed  via their B2B online property JobSiteAdvisor. The reports will cover:

·         Job postings – by volume, type, source, region

·         Top job titles advertised

·         Top ten advertsers – by advertiser type

Matthew Dewstowe Founder and Managing Director of Innovantage comment’s “we have been providing information to the Staffing and Media sector for three years” but we have always wanted to provide market intelligence that is of a “more strategic nature”. Analysing a company’s job postings can help understand what a company’s strategic objective are.

Site Advisor’s co-founder Keith Robinson agrees with Matthews vision and comments “Hiring patterns can give you real insight into the state of an economy, trends, and also what companies might be planning”.  He cites the following case study involving Google and Yahoo.

The report highlighted that Google’s 2009 job postings was down 54 percent from last year, but those listed are focused entirely on display ads including advertisements for YouTube, Google Content Network, Exchange and TV.

“Yahoo’s posting’s  on the other hand were down 47 percent from last year but show a focus on hiring “video”  people for content creation and editorial. That makes sense, now that the company has given up search and is embracing its role as a media company. Good news: The company is still hiring aggressively for R&D. Nearly 59 percent of all job openings in the company are in R&D vs. 74 percent last year.

Now given recent announcements from Yahoo about moving heavily into spots highlights redistribution, these hiring patterns make sense.”

Dewstowe says in teaming up with SiteAdvisor “we bring in two industry veterans who understand and appreciate the power of the data, and with our monthly market summary provide a valuable platform to “educate our audience” on the true potential of the data”.

Innovantage is the UK’s leading source of employment market intelligence.  Our real-time aggregation of UK job postings provides an effective means to explore companies that advertise online.   Our suite of products delivers easily accessible intelligence and analysis of the UK’s online recruitment behaviour. The information and archive data we provide is integral to the operation of many of the UK’s key staffing businesses, job boards and  media agencies.

Site Advisor Limited: is a privately held company that publishes information portals; CareerSiteAdvisor for the job seeker and JobSiteAdvisor for recruiting and human resource professionals. In addition it publishes two weekly newsletters, Recruitment Media Monday and The Buzz with a combined distribution of 23,000 to HR, Recruiting, Advertising Agency and Job Board professionals.