We have borrowed and added to the IAB's own internet marketing jargon buster, to help you get to grips with all the latest online jargon. As the internet advertising industry grows, so too does the number of technical terms we need to get our heads around.

From algorithms and avatars through to WAP and wi-fi, via MPUs and ISPs, the jargon busting glossary over the following pages will help you get to grips with the watchwords and phrases at the heart of online advertising.

Selected Online Recruitment Advertising Terms & Definitions:

Banner - A long, horizontal, online advert usually found running across the top of a page in a fixed placement.

Blog - An online space regularly updated presenting the opinions or activities of one or a group of individuals and displaying in chronological order.

Button - A square online advert usually found embedded within a website page.

Click-through - When a user interacts with an advertisement and clicks through to the advertiser’s website.

CPA (Cost per Action or Acquisition) – A pricing model that only charges advertising on an action being conducted (e.g. a candidate registration or application).

CPC (Cost per Click) - The amount paid by an advertiser for a click on their sponsored search listing.

Domain Name - The unique name of an internet site (e.g. www.google.com, www.monster.co.uk or www.civilservice.gov.uk ).

Hit - A single request from a web browser for a single item from a web server.

Impression - The metric used to measure views of a webpage including the advertising embedded within it. Ad Impressions are how most online advertising is sold and the cost is quoted in terms of the cost per thousand impressions (CPM).

Organic Search Results - The ‘natural’ search results that appear in a separate section (usually the main body of the page) to the paid listings. The results listed here have not been paid for and are ranked by the search engine according to relevancy to the term searched upon.

PPC (Pay per Click) - Allows advertisers to bid for placement in the paid listings search results on terms that are relevant to their business. Advertisers pay the amount of their bid only when a consumer clicks on their listing. Also called sponsored search/ paid search.

RSS (Really Simple Syndication) - Software that allows you to flag website content (often from blogs or new sites) and aggregate new entries to this content into an easy to read format that is delivered directly to a user's PC.

SEM (Search Engine Marketing) - The process which aims to get websites listed prominently in search-engine results through search-engine optimisation, sponsored search and paid inclusion.

SEO (Search Engine Optimisation) - The process which aims to get websites listed prominently within search engine’s organic search results. Involves making a site ‘search engine friendly’.

Site Analytics - The reporting and analysis of website activity - in particular user behaviour on the site. All websites have a weblog which can be used for this purpose, but other third party auditing software is available for a more sophisticated service.

Traffic - Number of visitors who come to a website.

Unique Users - Number of different individuals who visit a site within a specific time period.

Web 2.0 - The term Web 2.0 - describes the next generation of online use. Web 2.0 identifies the consumer as a major contributor in the evolution of the internet into a two-way medium. See also user generated content

If you's like to add to the glossary send them to us via the Contact Us page.

You can also reference the IAB's full set of terms at: Jargon Buster